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 High quality concept |
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 Satisfied Customer Policy |
 Cost Effiiency |
XTZ is basically a border-crossing network of engineers, technicians, manufacturers and producers - all having long experience from the HiFi business. This includes everything from manufacturing and development to marketing and sales. We collaborate with several companies in Europe and Asia. Manufacturing is done in both Sweden and Asia.
The experience is present not only about how a speaker should sound, but also concerning construction and the choice of components. We are a relatively new and young brand, but our ackumulated experience reaches far back in time.
The persons involved in product development all possess unique knowledge and long experience. We are old enough to know when to use proven technology but young enough to incorporate cutting edge discoveries when necessary. These two extremes are carefully balanced against how high the final cost is allowed to be. A good example is the decision to use the benefits of class A amplification, that hardly any serious critic will refect as being bad, and pair it with the latest available DSP technology.
Our design is simple but well thought through - modern yet timeless.
Our goal
"To offer the best relation between price, performance and quality on the market "
In order to reach this we have the following cornerstones:
Direct sales / Reduced number of middlemen
The most effective way of reducing the end cost is to reduce the number of middlemen through the chain. This way, the cost for administration, transportation and storage can be kept to a minimum.
Our concept
Manufacturer and general distributor is included in the XTZ network and this way two of the middlemen have been bypassed, enabling is to offer much lower prices to the consumers.
Normal concept
There are usually at least three middlemen between manufacturer and consumer as shown below:
High quality strategy
We use SEAS and Peerless drivers etc
Using cheap components makes it easier to produce the products at a lower cost, but we are determined to use much higher quality components, materials and design but keep the low prices.
For example, we use drivers from SEAS and Peerless. We hire Swedish and German development companies to obtain the highest possible performance level of the products.
The Danish Bang & Olufsen ICEpower has been one of the pioneers in developing new technologies to enhance Class D amplification and bring the audio quality to the level accepted by audiophiles. This allowed for subsequent introduction of Class D technologies into a wide range of audio applications. XTZ use the newest 125ASX2 amplifier from ICEpowerŽ with there core technology, COM (Controlled Oscillating Modulator) and MECC (Multivariable Enhanced Cascade Control).
Norwegian SEAS (Scandinavian Electro Systems) is today one of the world leading speaker driver manufacturer. You can find them in several expensive speakers, respected for their "upper High End" sonic performance. The quality of their drivers is supposed to meet the demand of even th most ambitious audiophiles.
With almost 60 years of experience, SEAS now have cutting edge knowledge to put most of the competition behind.
In 1968, SEAS launched a tweeter and a couple of bass drivers using natural rubber suspension. A year later one of the worlds most successful speakers, Dynaco A25, was equipped with SEAS drivers. The success has continued through the years.
While several other manufacturers have moved their manufacturing to low cost countries, SEAS keeps manufacturing in Norway. Some of the parts in their speakers are even made in their own special machinery. SEAS stick to their motto saying "Dedication to the art of producing perfect sound", and will lead the company into the future - with an ever increasing competition.
Buy & Try - better than listening in a store
Buy & Try basically means we offer a more favourable retur - refund policy when you buy our products. You buy the products as usual, but you get a full three weeks return policy in case you are not satisfied. You only pay for the return shipping, which is our net price. This way the customer benefits from our deals with courier companies etc.
The advantages are several:
Listening to a speaker in a shop says very little about the speaker, and more about the shops listening room. Often, several other speakers are placed in the same room affecting the sonic characteristics, which in turn makes it very hard to determine how the speakers actually sound. The sound at home is almost guaranteed to be completely different. Besides, many poeple find it stressful listening for just an hour or so knowing there is a cue behind. It takes more than an hour to come to a fair and accurate conclusion.
Buy & Try is there for us to prove the quality of our products, and offers you the optimum way to be satisfied with your purchase.
Producing the perfect compromise
Any product is always a compromise as long as price has to be considered. In the pursuit of the perfect compromise it´s easy to disregard some parameter, for example such as underdimension at a point where you should not cut back. Just as important is saving where it does not affect the end result in order to offer the best possible consumer price. In other words, this is an act of balance where long experience becomes crucial. The brand that can come up with the best compromise can also offer the most priceworthy products to its clients.
Cost effective large scale production
Large production volumes helps lower the prices. Manufacturing in low cost countries is essential in order to optimize cost.
Product quality before marketing
Most well known brands put enormous amounts of money into marketing and advertising. Of course, this directly leads to a higher price of the products. In order to motivate the higher price the company usually tries to create a "hype" around its brand, more or less fooling the consumers into believing the quality is so much higher instead of really putting more money into product quality. Some brands even use the skyhigh price as a main reason to make customers think the quality is unique.
We have chosen the other way, and put much more money into optimizing the products before advertising. We do this simply because we think it´s much more satisfying having genuinely happy customers rather than customers that have been fooled into buying as a result from aggressive marketing.
SEAS
Norwegian company SEAS (Scandinavian Electro Acoustic Systems) is one of the worlds leading speaker driver manufaturers today. Their drivers can be found in several higly respected speakers, labelled as "upper High End". The quality of the drivers is expected to meet any demand from the audiophiles.
With more than 60 years of experience, SEAS now have experience that put most of the competition behind. In 1968 they released a tweeter and a couple of subwoofer drivers with natural rubber suspension. A year later one of the worlds most successful speakers Dynaco A25 was equipped with SEAS drivers. Success has continued through the years.
While an ever increasing number of manufacturers move their production to low cost countries, SEAS keeps its development and manufacturing in Norway. Some parts of the drivers are specially made in the company´s own production line.
Honesty about the products
We think it´s important to be honest about our products. There is nothing to be gained by trying to make reality look better than it is. For example, there is no such thing as a perfect crossover filter. This is always a compromise. We also very often point out that the listening room itself is of great importance. Not even the best system will sound good in an acoustically poor room. The room is the largest part of your system!
We are also aware that the perfect sound doesn´t exist except withoin the mind of the listener. For this reason we have to leave room for different interpretations. The impression of sound is something very personal and individual.
Internet based sales
We prefer selling through the internet as it offers several advantages for you as a consumer:
- Effective large area penetration, a single retailer can cover vast areas
- Lower margins compared to traditional retailers
- A more transparent feedback where lower quality products are immediately unclosed, and good products are brought into the light when reviewed by customers. This provides new customers with useful information prior to purchasing.
- Impossible to "fool" customers with traditional "sales talk" - common in some regular stores
An absolute sonic reference is important
A clear and well defigned reference is important when sonic performance is being measured - the reality. We would like to emphasize that the "perfect" and flawless sound exists nowhere except within the mind of the listener.
Read more in our Sound Philosophy >
Long-sightedness demands honesty and Honesty creates long-sightedness
- We agree that every product is a compromise
- We agree that the room can be a major problem
- We are convinced that if we are honest we will win in the long run - long-sightedness demands honesty
Read more in our Sound Philosophy >
Make a good choice - choose XTZ!
